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LEARN TO LIFT FOR LIFE™

Women Who Want Muscle™

An app-based, online coaching community for women 40+ who want to learn how to build muscle so they can live well. Through coaching, strength training, and conversation, this is a place to train progressively, understand the science behind what you're doing, and confidently make decisions about your strength and health.

*New members are welcomed three times a year: January, May, and September, from the waiting list.

The next intake is January 2027.

Four women with tattoos smiling and shaking hands in a gym or fitness center.
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Tina McInnes | Strength Coach for Women

EVIDENCE OVER NOISE. EDUCATION OVER TRENDS. STRENGTH FOR LIFE.

For women who want more than quick fixes and temporary results.

Building strength, muscle and bone density takes time. Keeping these adaptations requires consistency over the long term.

That's why Women Who Want Muscle is more than a progressive strength training program. It's a long-term behaviour change coaching system, designed to help women make lifting a permanent part of their lives.

Built around my Strength School™ methodology, it combines four essential pillars:

  • Training: Structured, progressive programming to build strength, muscle, and support bone health.

  • Education: Curated, evidence-based resources that replace confusion with knowledge and confidence.

  • Coaching: Expert guidance to help you learn, adapt, overcome challenges, and stay consistent.

  • Community: A supportive network of women learning, progressing, and navigating life's challenges alongside you.

Together, these elements help you develop not just the strength, but the knowledge, skills, and habits to keep lifting for life.

“I have been reviewing your content regularly and particularly enjoy the pragmatic, evidence-based, straightforward, encouraging, and come-as-you-are approach. I strongly feel that this style is missing from the daily rhetoric that many consume. It helps that I am not on any social media and have been in health care for decades, but people need, and deserve, honest, practical, and realistic guidance to optimize their well-being.

Thank you for sharing your knowledge, passion, and dedication to our health!”

~Kathy C.

Is Women Who Want Muscle™ for You?

Yes, if you are ready to…

Make time and space for regular training.

Slow down and learn how to lift.

Learn through programs, videos and lessons.

Learn the app and track your training.

Ask questions and work with your coach.

Examine your habits and make changes.

Build strength and independence for life.

No, if you’re looking for …

Workouts squeezed into leftover time.

The fastest way to get a workout done.

Just press play and follow along.

A workout with no learning required.

Someone to direct every session.

A solution that requires no adjustment.

A quick fix or a one-off program.

Row of black dumbbells in a gym.

YOUR HEALTH DESERVES MORE THAN SOUND BITES

Stop scrolling for answers.

There's more information about women's health, menopause, and strength training than ever before. But more information can bring more confusion than clarity.

Inside Women Who Want Muscle, you'll find evidence-based education written and curated by a physician and strength coach who has already done the work of sorting through the noise.

Come here if you want to understand why and how to Lift for Life.

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"I had my first DEXA scan yesterday, and my Appendicular Lean Mass Index (ALMI) was in the 91st percentile for my age group. The doctor high-fived me and said I need to thank my strength coach.”

~Beverly, age 65

“I have never felt this strong in my life. Thank you Tina for everything that you do. I feel like wonder woman!” 

~Alessandra

“This is one of the best things in my life.” 

~Kim

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A RELIABLE PLAN THAT EXCEEDS THE RESULTS OF OTHER PROGRAMS

Women who follow this approach consistently experience:

âś“ Increased confidence and a clear understanding of how to train effectively

âś“ Reduced aches and pains

âś“ Greater strength in everyday activities and favourite sports

âś“ Increases in muscle mass, confirmed by DEXA scans

âś“ Enhanced posture, mobility, mood, and sleep quality

âś“ A healthier and more sustainable relationship with exercise, nutrition, and their bodies

Welcome to Women Who Want Muscle

Open the app to train. Stay to learn. Ask questions. Join conversations. Come to coaching. Build the knowledge and confidence that make strength training something you can continue for life.

Multiple electronic devices displaying the Women Who Want Muscle website, including a desktop monitor, laptop, tablet, and smartphone, all showing various pages and content related to fitness and community resources.

Here’s what you’ll find inside:

Illustration of a dumbbell with multiple weight plates on each side inside a blue circle background.

TRAINING PROGRAMS

Scalable to all levels, focusing on the foundations of lifting.

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COACHING

Guidance and feedback as you move through the program.

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LEARNING RESOURCES

Resources to help you understand strength training, and navigate menopause.

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COMMUNITY + EVENTS

Connection with health-conscious, indepedent women like you  

This is not “Another Fitness App”

Your membership includes access to an expanding library of evidence-based articles, resources, and practical education about strength training, muscle, recovery, programming, and women's health.

The information has been selected and written with the same question in mind: What does a woman actually need to know to make good decisions about her training and health?

I love this app! Because it is private, I feel safer here than I do on social media platforms such as Facebook - makes it feel more like a community to me. In addition to that, it is so easy to access all of the information. It is a priceless tool!"   

~ Anonymous member

Take a tour of what’s inside the app by pressing PLAY.

It was exactly what I needed to START my lifting journey!

“I love, love, love this program!!! I love that I do it at home, I love that it takes me 40 minutes. I love that I have all the equipment (and know what I need when I want to increase). I'm SO glad I have finally started and ticked this off my "to-do" list (for months... years?)."

~ Lisa S.

Impact that goes far beyond lifting…

Woman lifting barbell at gym.
Woman in teal workout outfit doing a squat exercise in a bright, empty gym with large windows.

TRAINING IS ABOUT AUTONOMY AND AGENCY

This is a bold, feminist act of empowerment.

âś“ Knowledge and skills so you can independently gain muscle for lifelong health and wellness and reclaim power and self-trust

âś“ Train in a way that honours your fitness level as you learn to tune into your own body

âś“ Get your questions answered with reliable, trustworthy, research-based strength training information

Join the priority waitlist for first access to the next intake.

“Tina has created something really special with this programme, so if you are ready to make some changes and prioritize your health in body and mind, consider joining. Never thought I’d be here, but I am so glad I decided to look out for myself and my health. Brilliant!"

~Clare

Frequently Asked Questions

Coaching Membership

Women's strength coach smiling and teaching another woman how to lift weights.

For women ready to commit to structured learning and strength training with feedback and guidance of an knowledgeable coach and a supportive community.

This program is setting you up for a lifetime of confident and independent weight training 

Starting lifting with this program has opened me up to other activities that I had been putting off (fearing injury) like running, soccer, and stand-up paddle boarding.

I’ve also noticed more focus and energy for work and family since starting lifting.  As you build it into your routine, it pays dividends beyond physical strength. "

~ Kristen W

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READY TO TAKE CHARGE OF YOUR HEALTH?

Join Women Who Want Muscle

A vibrant community and holistic program that will help you adopt resistance training as a lifelong habit. Transform the way you see yourself and redefine what it means to be strong.

*New members are welcomed three times a year: January, May, and September, from the waiting list.

The next intake is January 2027.

Redefine what it means to be strong

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